Another DesignWrite Successful Speakers Bureau Training and Launch
DesignWrite recently developed and implemented an interactive live national speakers bureau training program for a global healthcare leader in wound management. The program was designed to share best practices and educate leading clinicians about its client’s product and breakthroughs in infection prevention and wound management.
The DesignWrite team worked with its client to develop a meeting agenda that optimized the time available for the event. This dynamic, educational program featured a general session on the latest approved speaker slide presentations and a review of recently published data by one of the leading clinicians in infection control and epidemiology. DesignWrite staff was part of the faculty, presenting an overview of healthcare compliance guidelines and demonstrating the speaker resource portal and content management system. To promote a highly focused and involved learning approach, participants were also assigned to breakout sessions based on their clinical specialties to encourage more in-depth discussion and exchange of experiences and best practices.
For meeting implementation, DesignWrite developed a cost-effective plan that operated within the client’s budget. DesignWrite conducted research to identify potential locations that were geographically centralized to the target audience and available on the date specified. DesignWrite’s team of experienced meeting coordinators recruited attendees and reserved air travel and hotel accommodations well in advance, utilizing preferred vendors to apply added discounts. The team also collaborated closely with the venue’s staff to negotiate services related to conference space, meals, and audio-visual needs.
The training program was well received by both the clinician and the client and ultimately prepared them for future promotional events with their peers.
Service, innovation, and reliability in speakers bureau services during launch of
a large pharmaceutical company's new customized program within 3 months
Working with DesignWrite's veteran program coordinators, local, regional, and national
advocates deliver new scientific data to health care professionals.
When a large pharmaceutical company wanted better service from its speakers bureau
vendor, it asked DesignWrite to submit a proposal for the work. But there was a
catch: the company needed to have the new, upgraded program established and in operation
within 3 months.
Using its deep information technology (IT) resources, DesignWrite fashioned a software
program to accommodate the approximately 1,200 national programs the company wanted
to implement, particularly dinner meetings for physicians, to expose them to new
scientific data. In addition to the need for accurate and timely scheduling, the
software included requested enhancements such as an attendee management system for
invitations, an automated RSVP component, a process for the client to divide costs
over several budgets, and procedures to assure compliance.
Deploying its veteran Speakers Bureau division, DesignWrite created the web-based
system in several phases, making it fully operational in 3 months. The DesignWrite
system now handles the entire program for the company, including all details of
travel and venue management.
Global meetings expand the reach of clinical data and open new opportunities to
improve patient care and patient advocacy
Successful international meetings, drawing opinion leaders and health care professionals
from around the world, provide cost-effective opportunities to deliver critical
Patient Association Summit in Buenos Aires, Argentina
National health care summit brings together practitioners, payers, and patients
- A best practice in organizing large meetings is to begin planning well in advance.
Recognizing this, our client invited DesignWrite to begin its partnership with the
Argentine affiliate 9 months prior to the meeting.
- This summit was organized not for clinicians but for leaders of patient associations
throughout Latin America, covering 2 therapeutic areas.
- The purpose of the meeting was to provide patients with the clinical information,
organizational skills, and communications techniques they needed to increase public
awareness of their disease and to advocate effectively within their countries’ regulatory
environments. It also was important for the leaders to share their experiences and
forge bonds with their counterparts in other countries.
- DesignWrite managed the planning process: coordinating team meetings; setting the
agendas, tasks, and timelines; and following up on action items for all members
of the core team spread across 2 continents.
- The 2-day program included plenary sessions and workshops designed specifically
for both of the diseases, delivered by 13 faculty members from Latin America, Europe,
and the US.
- On the night before the meeting, a key faculty member was hospitalized with a medical
emergency, and the client and DesignWrite worked together to secure an excellent
- All meeting materials were produced in both Spanish and English.
- The summit was a huge success for the patient association leaders, and they even
established the meeting day as the annual Latin American awareness day for their
A rigorous planning process, coupled with a deep knowledge of the market, enabled
DesignWrite to successfully plan and execute a large, national meeting that resulted
in a renewed commitment to optimal patient care. more...
National Health Care Summit
- The market leader in a very difficult disease state was facing increasing competition
from newer drugs and biopharma companies attempting to negotiate more favorable
reimbursement contracts with payers.
- We proposed a national summit with representatives of all parties interested in
improving cost-effective patient care.
- Objective: As a market leader, establish common ground among practitioners, payers,
and patients to identify and effectively address obstacles to optimal and cost-effective
- Summit participants were carefully chosen to represent all key market segments.
- Specialists highly engaged in progressive treatment modalities
- Specialists with large patient practices but still using more traditional therapies
- Important in identifying perceived and real obstacles to optimal therapy
- Specialists from heavy and lighter managed care markets
- Specialist NPs/PAs/nurses involved in patient counseling
- Office managers or other office staff responsible for expediting prescription coverage
- Primary care practitioners with high specialist referral rates
- Important for assessment of early diagnosis strategies
- Identifying issues/needs to coordinate care in conjunction with aggressive therapeutic
regimens prescribed by specialists
- Primary care practitioners with high number of disease-specific patients but low
specialist referral rates
- Addressing obstacles to referral, needs of referring physicians
- Representatives from MCOs
- Medical/pharmacy directors
- Case managers
- National patient advocacy organization
- Keynote speech by executive director
- Patient advocates with long-term experience of disease state
- The planning and design of the summit were especially challenging insofar as
several departments within our client’s company were involved in a variety of approaches
to each of these segments.
- Once the program was finally designed to everyone’s satisfaction, we were asked
if we could successfully execute within 2 months.
- Execution within 2 months was seamless as the result of rigorous planning and intense
identification and discussions with key stakeholders in the process.
- The involvement of patient advocates was greatly appreciated by all participants,
as it intensified our focus on the primary goal of all health care practitioners:
optimal patient care.
- Our client effectively underscored their longstanding commitment to patient care,
leveraging the extensive history of the product's safety and successful therapy.
- Our client also gained valuable insights into each touch point of the patient care
process, thereby assisting in the design of a multitude of targeted follow-up initiatives
to assist all members of the health care team, including patients.
Identifying and partnering with key thought leaders to provide cutting-edge medical
Through its many years of working with opinion leaders, DesignWrite quickly identifies
and engages key thought leaders, who work with our clients to provide cutting-edge
medical information. more...
Oncology Thought Leader Identification
Our client recently launched a product into the oncology supportive care market. Feedback from the sales force indicated that the product was eliciting interest from a wider group of health care providers involved in cancer patient care than expected. DesignWrite was tasked with identifying potential thought leaders in radiation-induced and chemotherapy-induced oral mucositis. Additionally, we were asked to find supplementary thought leaders who specialized in xerostomia, a distinct but related chronic condition.
We initially identified five relevant specialty groups:
- Radiation Oncologists
- Medical Oncologists
- Hematology Oncologists
- Oncology Nurses
- Oral Surgeons
Pinpointing thought leaders in some specialties posed a considerable challenge. Many demonstrated their expertise by alternative means rather than by customary indicators of excellence, such as peer-reviewed publications.
In addition to conventional literature searches, our professional medical librarians utilized their good working relationships with professional societies to search and obtain meeting abstracts and continuing education faculty at specialty and subspecialty national and regional meetings. This enabled us to find influential clinicians and supportive care professionals who were leaders in defining best practices in both treatment and supportive care. We obtained full address and contact information for more than 130 thought leaders who were influential in highly specialized areas as well as those who played decisive roles in supportive care. Subsequent contact and evaluation of interest level allowed our client to enroll many of these thought leaders in specialized speakers bureaus to provide peer-to-peer education about the new medical device.